BASCO Profile

BASCO Profile

Company Profile

Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world's largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiaries include North America's number one marketer of pressure washers, and it is a leading designer, manufacturer and marketer of power generation, lawn and garden, turf care and job site products through its Briggs & Stratton®, Simplicity®, Snapper®, Snapper Pro®, Ferris®, PowerBoss®, Allmand™, Billy Goat®, Murray®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. For additional information, visit and

Company Profile

Briggs & Stratton Strategy

The Briggs & Stratton corporate strategy is based on three distinct pillars. These pillars help shape the company and make us globally diverse, while supporting our mission to provide power and global support to make work easier and improve lives; thus expanding our leadership position, increasing the value of our brands and growing our shareholders' investments.

Briggs & Stratton Strategy
Briggs & Stratton Strategy
Briggs & Stratton Strategy

Grow the profitability of the engine business.

Our engines power products in 70 million garages in North America alone. We want to continue this success of our engine business. We know that engines do matter.

Invest in high value, high margin products

By investing in margin expanding areas, we work to grow our profitability and extend our portfolio.

Diversify geographically

In order to sustain long-term, we believe that we have strong potential in some underdeveloped areas. We plan to focus our growth on these areas moving forward.

Principles of Sustainability

Briggs & Stratton takes great pride in utilizing the Company’s three pillars of sustainability:

  • Making People a Priority

    Taking care of their own employees with competitive salary and benefit packages. Making sure employees feel supported enough to live a healthy lifestyle. Contributing monetarily to non-profit organizations close to the Company’s heart and making communities a priority by making time to take care of them. These are all ways that Briggs & Stratton puts people first.

  • Protecting our Planet

    Briggs & Stratton has made environmental stewardship a priority – from the significant decreases in product emissions to commitments reducing energy use in our factories. The Company continues practicing this pillar by enhancing manufacturing and corporate operations, as well as working with engineers to produce products that further decrease their impact.

  • Business Excellence

    By employing lean manufacturing and business process re-engineering groups worldwide, Briggs & Stratton remains committed to making smart business decisions, further enhancing the Company’s longevity.

Principles of Sustainability

Sustainability Strategy

Sustainability Strategy

Briggs & Stratton’s Sustainability Strategy:

Briggs & Stratton’s Sustainability Strategy – People


Improve the communities in which we operate.


  • >Joined with The American Red Cross to help emergency responders;donated over 1,200 generators and pressure washers to 183 Red Cross chapters
  • >Assisted the Department of Homeland Security with the placement and operation of over 800 portable generators in Long Island, NY to power election booths in the November 2012 presidential election
  • >Strengthen our position as an employer of choice through leadership development, employee engagement and diversity
  • >Won 2012 Torch Award for Business Ethics from Wisconsin Better Business
Briggs & Stratton’s Sustainability Strategy – Planet


Commitment to Environmental Stewardship and Best Practices for Resource Reduction


  • >Reduce costs by lowering energy consumption and eliminating waste from operations
  • >Completed Life Cycle Assessment to determine environmental impacts & opportunities for improvement
  • >Worked with Rockwell Automation to convert waste heat from Reliability Lab into energy
  • >Cut energy intensity by 20% since 2007
  • >Strong energy and sustainability teams exist at each facility location driving continuous improvement and innovation
  • >Environmental compliance and stewardship is not only expected, but it is measured through routine compliance audits and strict implementation of our environmental management systems and best management practices
Briggs & Stratton’s Sustainability Strategy – Profit


Make and manufacture products with reduced emissions, that run efficiently, and include recycled content.


  • >E-Series engines are lightweight, efficient and meet U.S. EPA Phase 3* standards for exhaust and evaporative emissions
  • >Quiet Power Technology™ Engine are more than 65% quieter than the standard 725ex Series™
  • >Vanguard™ 810cc with EFI delivers more than enough power, and with a closed-loop EFI system, it provides up to 25% in fuel savings
  • >InStart™ lithium-ion electric start combines the power of gas with lithium-ion technology for the easiest, smartest starting. Ever.
  • >The 675EXi & 725EXi Series™ engines reduced initial oil needed (16 vs. 20 oz.) which eliminates more than 28,000 gallons of oil from circulation the first year – over 50,000 gallons thereafter; no oil changes keeps thousands of gallons of oil out of circulation – up to 50,000 gallons annually

Protection of our People and Planet

Protection of our People and Planet
Protection of our People and Planet
  • Protection of Employees:

    We are committed to the protection of employee health through the systematic review of indoor air quality, development and review of industrial hygiene plans. In addition, a systematic review of all chemicals used in our operations ensures our employees have a safe and healthy work environment.

  • Commitment to Environmental Compliance:

    We are committed to managing our operations according to the applicable federal, state, and local regulations to protect the air, land and water from adverse effects in the manufacturing and use of our products. Lastly, we develop environmental restrictions on products that will demonstrate our commitment to product stewardship and compliance with global environmental regulations

  • Effective Management of Natural Resources:

    We are responsible in assessing current and proposed manufacturing operations to employ management systems, design engineered systems, or incorporate processes that will reduce environmental impacts. We are committed to measuring and reducing energy, waste, raw materials and water and identifying practical strategies to manage our resources, lower our costs and help our business become more profitable.

  • Reducing Risk:

    We perform annual environmental reviews on each manufacturing facility to ensure our operations are in full compliance; identify opportunities for improvement and examples demonstrating our corporate commitment to sustainability. In addition, we are responsible with our waste and recycled materials by auditing all environmental sensitive vendors, and ensure they are operating their facilities in full compliance with environmental regulations and are under service agreements.

GRI Index

B&S has used the Global Reporting Initiative (GRI) Index in the creation and discussion of the performance indicators we report. We have not selected to have this report certified or audited against the GRI, but have used it as a guide for best practice in sustainability reporting.

Looking Ahead

Briggs & Stratton takes great pride in our efforts towards sustainability. However, at the same time, we realize the need to make further improvements and remain committed to these efforts. Our sustainability pillars of people, planet, profit and products stand behind our endeavors. We believe that these pillars will strengthen bonds with our communities, as well as our customers, consumers, and employees.

Looking ahead, we can only continue to increase our transparency in measuring sustainability performance, and make great strides in these improvements.